Riverside, CA Restaurateur Ronaldo Fierro Talks Benefits and Challenges of Sourcing Food Locally
February 24, 2015 | seedstock
Riverside restaurateur Ronaldo Fierro believes in locally-produced food—it tastes good, it’s good for the economy, and it’s important for the health and vitality of Riverside, California, and its residents.
“Since the beginning, our goal was to use local produce,” he says. Fierro defines local as within a 30-mile radius of downtown Riverside.
However, Fierro admits he was not aware of how challenging it could be to purchase local ingredients.
“We would get two or three cases of something, and it would be gone,” he says. The local produce utilized by Fierro’s establishment was merely supplemental, and often came from backyard citrus growers.
But since becoming involved with local food movement in Riverside, Fierro has grown more optimistic about being able to procure more locally-grown food. He appreciates how the efforts of GrowRIVERSIDE have brought people together from all links in the food production chain.
Just like Fierro’s businesses can’t afford to be isolated, neither can growers. He says that local food production in Riverside and the surrounding area provides opportunities galore not just for him and his operations, but for Riverside as a whole. Purchasing produce from local farmers keeps money in the area, and increases the stream of funds for associated businesses.
He gives credit to GrowRIVERSIDE for helping to create a synergy of cooperation among those committed to local food and agriculture in Riverside. “It all affects me personally,” he says. “Local foods help the overall system. Our goal is to support sustainable commercial farmers.”
The key, says Fierro, is to identify and create even more local food producers and consumers in Riverside. “We’re a high-volume local restaurant; if you build it, they will come,” Fierro says, not only of his two establishments, but of any enterprise in Riverside that contributes to the local food chain.
Fierro’s main obstacle in obtaining a steady stream of locally-sourced food continues to be lack of supply, as he has found it difficult to locate enough local farmers. “Growers don’t tend to be the best marketers,” he says. Currently, Fierro works with a handful of local growers. “I would prefer 20 or 30.”
“We would like to source at least half of our food locally,” Fierro says.
He acknowledges that many of his restaurant and bar patrons don’t necessarily know or care about where their food comes from—even so, the taste tells the story.
“Restaurant customers put a lot of trust in us, and local food peaks their interest. We offer taste better than a chain restaurant—flat out, local food just tastes better.”
And because local food has a story, it delivers a personal experience to patrons like nothing else can.