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“Grow Riverside” Urban Ag Conference Cultivates CURE Scholarship Competition Opportunity for Students

March 14, 2014 |

Scholars aching for an opportunity to help the environment, stimulate local urban agriculture, and, perhaps, win some financial compensation along the way have been offered a sustainable CURE.

Sponsored by the Citizens United for Resources and the Environment (CURE), in partnership with Seedstock’s “Grow Riverside: Citrus and Beyond!” conference, the CURE Challenge is open to full-time high school, college and university students. The contest charges participants with the task of developing economically viable strategies or land use plans to transform the future of local agriculture in Riverside. Scholarships in the amount of $1000, $500, and $250 will be awarded for the three best submissions.

“A young person’s ideas could be just the catalyst needed to revolutionize sustainable urban agriculture in the Riverside area,” said Malissa McKeith, CURE president. “By tapping into their passion for protecting the environment and developing a creative action plan, three students will secure scholarships for their efforts. It’s a winning opportunity for the students, the city, and the environment.”

Designed as a grassroots, community outreach program to engage youth creativity and entrepreneurship, the CURE Challenge will be launched at the “Grow Riverside: Citrus and Beyond!” conference, March 19-20 at the Riverside Convention Center. For additional information and competition rules, please visit

In addition to CURE, other sponsors providing support for the “Grow Riverside” event, include: Salted Pig Restaurant, Kaiser Permanente, Western Municipal Water District, UC Riverside, Riverside County Economic Development Agency, Riverside Public Utilities, Wicks Brewing Company, Galleano Winery, Riverside-Corona Resource Conservation District, California Baptist University, Riverside Community Health Foundation, Netafim USA, Adkan Engineers, Burrtec, Gless Ranch, Gresham Savage, and CR&R.

Organized for the city of Riverside by Seedstock co-founder Robert Puro, the conference has been formulated as a model for cities looking to enhance local agriculture. Conference registration is filling up fast and reservations for the opening night “Citrus Circle Dinner” are limited. To register for the conference, please visit

About Seedstock

Seedstock is a social venture that fosters the development of robust and sustainable local food systems through consulting services and the use of a variety of tools, including the news and information blog Seedstock ( ) and live events. Seedstock works with government agencies, municipalities and all private sector stakeholders to create a sustainable food ecosystem of innovation, entrepreneurship and investment.

About the City of Riverside

The City of Riverside made the navel orange a symbol of bounty and a household staple in California. Today the City maintains more than 1,000 acres of citrus groves. As Riverside continues to grow, so does local pride for the City’s rich agricultural history and consumer demand for healthful local foods. A full 11 percent of the city’s total acreage is designated for agricultural use, unparalleled for a Southern California city of its size. Riverside’s growers, local government officials, and residents are at the forefront of innovation as a city devoted to sustainable local agriculture.

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